Luotto LKV
Luotto LKV Oy – The reliable real estate agent
Luotto LKV Oy is a real estate company founded in spring 2024 in Lappeenranta. The company’s office is located near the Lappeenranta harbor at Kauppakatu 23b. The founder and CEO, Pasi Vartiainen has been running the company solo for about a year now—and he hasn’t regretted the decision to become an entrepreneur even for a single day.
Vartiainen describes Luotto LKV as a local, trustworthy, and knowledgeable real estate agency that offers efficient, professional, and personalized services in Lappeenranta and the surrounding area. While the company is still very new, customer feedback has already been very positive, often rating the service with five stars. The business has been growing steadily, and signs of potential further growth are beginning to emerge.
From 10 years of industry experience to entrepreneurship
Starting his own business wasn’t particularly a frightening decision for Vartiainen, as he already had an entrepreneurial mindset and many entrepreneurs in his family and social circle. What also made the decision easier was the fact that he had already accumulated 10 years of experience in the real estate industry. This experience has given him the confidence in his skills, allowing him to focus on the opportunity rather than the risks.
What appealed to him the most about entrepreneurship was the ability to be his own boss and work in a way that matched his own style and schedule.
“The thought of starting my own business had been lingering in the back of my mind for a while, and I often thought—why not? One day I simply gathered the courage to call the Lappeenranta City Business Services and said, ‘Hey, I have this business idea—what should I do next?’ That’s how it all began,” Vartiainen recalls.
Through those phone calls and guidance, he realized how crucial planning is for a new entrepreneur.
“In hindsight, many entrepreneurs stumble by skipping careful planning and jumping straight into the work. The excitement of starting a new business can be so intense that the planning step often gets left behind.”
“One of the best decisions I made was reaching out and asking for personal help in starting my business,” he says.
Thanks to the business advisory services, Vartiainen gained insight into the importance of financial planning and involving a financial expert from the very beginning.
“When an financial advisor is involved right from the start, collaboration is much smoother. Good financial management and accounting are definitely not the right areas to cut costs early on.”
In addition to planning and budgeting, maintaining a healthy work-life balance is also a key point for any new entrepreneur. Vartiainen says he finds balance by being able to unwind at home and spend quality time with his family. After a busy workday, spending time with his toddler helps him step out of the CEO role.
“A good balance between work and free time strengthens your ability to cope. As a solo entrepreneur carrying all the responsibility, it’s important to find your own way to relax and stay grounded.”
Entrepreneurship and networking in South Karelia
Vartiainen believes that South Karelia has a positive entrepreneurial culture and a strong support network available to local businesses.
“Of course, the situation at the eastern border is currently affecting everyone in the region, but overall, the business climate remains optimistic, and the region is still a great place to run a company,” he says.
He highlights networking as especially important for new entrepreneurs. Vartiainen himself is a member of the Finnish Real Estate Agents' Association (SKVL), which provides access to various member benefits and training opportunities. These networks also allow easy connection with other professionals in the field—and their value shouldn’t be underestimated.
“There’s a wealth of knowledge out there—if you’re brave enough to ask and know where to ask. For example, by calling business services and accepting their advice, I gave my company the best possible start. I now have plans in place for unexpected situations. That strategic planning and those financial calculations would likely have gotten less attention without the help of business advisors.”
“If I were to start my company all over again, I would definitely contact Lappeenranta City Business Services again,” Vartiainen says.
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